Soft-Selling CTA's For Your Social Media Platforms

Soft-Selling CTA's For Your Social Media Platforms

By: Kennedy Wilson, Events and Marketing Coordinator AACC

Sometimes there's an awkward moment when you FINALLY pitch your offer on social media and then all of a sudden your audience is ghosting you. The truth is people don't like to be sold TO, but LOVE to feel seen, understood, and invited! That's where soft CTA's (call to action) on your social media can come in handy! They sell without sounding like a robot or some other billboard-like ad. Check out the list below of some soft CTA's that feel more natural, inviting, and help you as a business connect with your audience all while converting them to a client!

 

**Remember to tweak these a little according to your business niche and/or voice of your business! And always add context!**

 

Instead of saying: "Buy Now"...

-Psst... this might be exactly what you've been looking for (eye emoji)

-Ready when you are - tap to treat yourself! (heart emoji)

-No rush, but this magic won't wait forever (stars emoji)

-Slide into something that finally gets you (purse/clothes emoji)

-It's calling your name. You in? (heart envelope emoji)

 

Instead of saying: "Contact Today"...

-My DM's are waiting for you -- come say hi! (coffee emjoi)

- Questions? Let's chat! (phone emoji)

-Got thoughts? I'm all ears (and emojis) (heart and ear emojis)

-Spill the tea in my DM's - I got you!

-Let's talk it out - no pressure, just good vibes!

 

Instead of saying: "Sign Up Today"...

-Want in on the good stuff? You know what to do!

-You + this = a sweet little upgrade to your day (emoji)

-We're only one click away from a glow-up (emoji)

-Your inbox deserves better. Let's fix that!

-Come hang with us - we saved you a seat!

 

Instead of saying: "Add to cart"

-Just a little "this is so me" moment (emojis)

-Can we agree this belongs in your life already? (emoji)

-Omg this + you = chefs kiss (emoji)

-It's already in your future...just saying (emoji)

-Gifting yourself this? The absolute main character move (emoji)

 

Instead of saying "Click the link"

-Your next favorite thing is one tap away (emoji)

-Link's got all the juicy details (emoji)

-Let the link do the talking (emoji)

-Click it like you mean it (or just cuz it's cute) (emoji)

-Curious? That button's got your name on it! (emoji)

 

Instead of saying "Join my program/offer"

-This might just be your next big glow-up moment! (emoji)

-Imagine where you could be 30 days from now...let's make it real! (emoji)

-It's not just an offer- it's your breakthrough (emoji)

-Ready to make magic together? (emoji)

-Let's turn your "one day" into Day One! (emoji)

 

I hope these examples give you a great starting place for your social media platforms! Thank you for reading!