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Refresh Your Business this Spring!

Posted on March 18, 2021 at 12:00 AM by Melissa Horton

Refresh Your Business this Spring

The promise of spring is around the corner as we close out the last few weeks of winter. The days are getting longer, and the weather will soon be warmer.  It’s the perfect time to spring clean not only our personal spaces but also our businesses. Whether it’s cleaning up your business’s branding or website, we can refresh our business in several different ways. 

  1. Out with the old, in with the new.

Do you have outdated photos or information on your website or social media accounts? Take a moment to take stock of them and see what information you can update. New copy, photos, reviews and branding can bring your space back to life.

  1. Explore an untapped market.

Are you looking for new ways to get your business or products noticed by new audiences? Expand your marketing through avenues that you haven’t used before. Consider different email marketing or social media tactics to connect to those new audiences and to attract them to your business.

  1. Don’t forget to look back over the past year.

The first quarter is a great time to evaluate what you accomplished in the previous year. Review your analytics from the past 12 months and see what areas your business excelled in and develop a strategy for the areas you can improve during the next year. This will set your business up for a better future.

Mark Your Calendars:

Saturday, April 10th – Altoona Area Chamber of Commerce Annual Awards Dinner, 6pm-9pm at Adventureland Inn. Cost: $60pp or $440 Table. Join us as we celebrate Small Business of the Year, Corporate Star, the Entrepreneurial Spirit award winner, Outstanding Citizen and Young Professional of the Year awards. Register at

Thursday, April 15th Altoona Young Professionals “Paying Off Debt While Building Wealth” with Layne Brown of Copper Creek Financial, 8:00am at the Hyatt Place hotel in the Shoppes at Prairie Crossing. Register at

Wednesday, April 21st – Women of Vision, “Staying Healthy in an Unhealthy Environment” with Dr. Kari Swain, Dr. Lacey Dettmering, Jen Alexander, PharmD, Dr. Amy Jensen and Nikki Barkhaus, Nutrition Response Practitioner. Cost is $20pp with catered lunch at Great Escape, 655 NE 56th Street, Pleasant Hill. Register at

Thursday, April 22nd – Business 101: What Causes Procrastination and What to Do About It with Mike Hartwig of Financial Architects, 12:00pm. Location TBD. Register at

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