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Altoona Area Chamber of Commerce
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Social Media: A Minimal Investment with Maximum Results

Posted on February 22, 2013 at 6:25 PM by Global Reach

Social media requires a minimal investment and can yield a high return, making it one of the most budget-friendly and useful marketing tools for small businesses.

Here are some ways your company can benefit from a variety of social media platforms:

Ability to Reach New Customers: The Web allows things to “go viral,” in other words, quickly spread from one user to the next. This makes it easier for your company to reach out to new customers. You can do this in a multitude of ways. Some of Global Reach’s favorites are through advertisements, search engine optimization, and, of course, interesting posts. If you engage in any of these activities, you are continuing to increase the amount of people who may be exposed to your brand.

Quick Customer Service: This is one of the biggest benefits of social media. Customers are now taking what they say about companies and posting it online for all of their friends and followers to see. This can be extremely helpful when it comes to customer relationship management. For example, let’s say a customer posts something positive to your Facebook or Twitter page. You, as well as your friends, can see this and it gives your company a good representation. On the other hand, if a customer posts something negative or asks a question, you are there to respond immediately. This can help avoid any large customer service problems that could arise and shows that your company cares about its customers.

Increase Traffic to Your Website: Social media is a fantastic way to drive traffic to your website, and vice versa. Linking out to your website’s blog, client list, or Ecommerce pages can help drive up your traffic and possibly increase sales. This takes little time and money, but can produce large results. Linking your social media pages out from your website can also help your company. Visitors can easily access your social pages and then “Like” or “Follow” you so that they are exposed to your content often, instead of just when they visit your actual website. Higher traffic on both your social media pages and website means good things for your small business.

Social media is a complex and ever changing marketing tool. Many business owners find it fun to manage their accounts themselves, while others would rather save some time and hand the task over to the professionals. If this sounds like you, then you know who to call. Myself, and the other Social Media Experts at Global Reach, are looking forward to tailoring a social media plan just for you.


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