Posted on May 14, 2025 at 1:57 PM by Melissa Horton
Five Must Have Posts to Create in 2025
By: Kennedy Wilson, Events and Marketing Coordinator
Your social media platforms need a solid mix of content to grow and KEEP your audience engaged. Here are five MUST HAVE posts/post types that you need to create in 2025 in order to keep that engagement.
1. About Me/Us - Your followers want to know who you are! Share your story, who you help, and what they can expect from your account/business.
TIP: Include a fun fact or your "why" to make it personal
Example: "Hey, I'm Kennedy Wilson with the Altoona Area Chamber of Commerce, and I help local Altoona businesses grow through education, advocacy, and marketing! Stick around for epic video series and stellar community events!"
2. Your Services- Make it super clear how people can work with you. Include your offers and make it easy for them to take the next step.
TIP: Add links to freebies, paid offers, deals, etc. The less they have to search for things the better retention you'll have!
Example: "Here's how we can work together: (Service 1, Service 2, Service 3). Ready to get started? Click to the link below!
3.Why Choose You? - Testimonials, reviews, or personal wins show why you're the go-to choice in your niche. Build trust, one post at a time.
TIP: Use real examples of how you've helped others.
Example: "Our client (Name) went from (problem) to (solution) with out help -- here's their story!
4.Educational Post- Teach your audience something useful. Tips, tricks, or solutions to their problems. Keep them coming back.
TIP: Make it skimmable and solve one clear problem.
Example: Updates within your industry, ideas for your clients (new paint color for your living room), reminders about services (how to keep your pipes from freezing) etc.
5.Viral Trends- Tap into trending topics, sounds, or formats to reach new people and grow your audience faster.
TIP: Adapt trends to your niche for maximum impact.
Example: Take a popular meme and spin it into something relatable for your followers (pssstttt.... check out the meme of the week section on the Breakroom Buzz!!)
Extra Post Prompts: Here are some extra prompts that always work well in your marketing!
-Why (blank) isn't worth your energy.
-Why I always recommend (blank) to anyone starting out.
-3 things I wish I knew before (blank)
-3 myths about (blank).
-Have you ever wondered why (blank)
-5 ways to improve your (blank) today
-Client wins
-If you're struggling with (blank) read this.
-Why (blank) is the best investment you can make
-3 small changes that make a big difference in (blank)
Thank you for reading and we'll see you next time!
Categories: Listen Up Blog