Casting A Vision

Casting A Vision

By Melissa Horton, Executive Director

The reason I love what I do stems from being passionate about the community & the people that were integral in raising me up and handing me over to my life’s work. I grew up watching my parents, my friend’s parents and their friends & associates work hard to make Altoona what it is today – a thriving, mini-metropolis full of energy and unlimited potential. I get to witness firsthand, Southeast Polk grads come back to the town they love and build businesses and grow their families. The circle of love for Altoona is great and we are special.

Six years ago, the Board of Directors for the Altoona Area Chamber of Commerce joined staff in the task of revitalizing Olde Town. Mind you, we were in a global pandemic with limited resources, BUT we knew this could be a project that our community could get excited about…something to look forward to. Afterall, Olde Town was where it all started back in 1868, bustling with commerce. In the 150+ years since our founding, there have been many community leaders or groups that have invested time and treasures in keeping this area alive. We are no different, but it does feel a little more like a movement…

Chamber staff & leadership along with our partners at the city have a plan that includes face lifts for existing buildings, a pocket park showcasing beautiful art and areas to read or have a pop-up market, filling up empty buildings with restaurants and retail, working with the Arts & Culture Commission for creative wayfinding and more. The potential for monthly events & block parties is huge and will increase foot traffic because we’re giving individuals and families something more to do in this entertainment-focused town!

This movement may seem slow, but know this, it is calculated and intentional. I am reminded of the East Village journey. In 1970, businesses began reinvesting in that area. It wasn’t until 2001 (31 years later – eeek) that the city of Des Moines put a strategic plan for development together. After many failed start-ups early on, it finally got “sexy” with consistent traffic and established retail around 2008-2010, and it continues to evolve to this day.

A special “THANK YOU” to Olde Town businesses for getting behind the project, taking advantage of the façade program and doing what you can to market this up & coming area! We know it hasn’t been easy, but we so appreciate what you bring to our community!

Rome wasn’t built in a day. East Village took years to come to fruition. Have faith, Olde Town is on its way!